Facebook Turns 'Messenger' Into a Platform, Introduces New Features

March 26, 2015 at 9:00 AM

Tags: Facebook Android Apps Mobile Phone iOS Update Feature Tech App FB Communication Zuckerberg Messenger Plug-In Conference Application
Category: Tech News


You may have noticed Facebook Messenger App has been updating a lot over the past couple of days. If not, you probably have an Update waiting for you to initiate.

This is because Facebook has launched a whole slew of new features Messenger.

But before we get into that, let's talk about how this came to be.

In spring of 2014, Facebook made the decision to split off the Messenger feature from the main Facebook App. This was a decision that was met with a lot of criticism, but it was not without a plan.


Yesterday, at Facebook's F8 Developer Conference, Mark Zuckerberg, Facebook's CEO said;

“Facebook used to be this one blue app on your phone, and now Facebook is a family of apps”

The members of this family are not equal, however. The primary Facebook App has over 1.4 Billion users. WhatsApp and Groups being roughly tied with 700 Million Users each, Messenger with 600 Million, and Instagram with 300 Million.

This family has a favourite child, and that would be Messenger. Ever since Facebook split it off from the main app, they have been getting it ready for what they feel is a very promising future. 

In Asia, Messenger apps like LINE and WeChat dominate the market. Partly because they combine features like Communication, Video and Voice Calling, Gaming, Commerce, Trade, and more, all into one platform.

We have seen Messenger add many such features already, like free Voice and Video calling, voice and video messaging, stickers, and now a way for users to send money to eachother, free of fees, even hiring PayPal's CEO to run this product.

As of today, Facebook Messenger is now a real Platform. There are a whopping 47 Apps that can be integrated with Messenger.


You can now send Live, Moving GIFs to eachother, right within the Messenger window. You can send BitStrips, JibJab videos, there are Voice Changers, Selfie Enhancers, Video Filters, and MUCH more.

To install these Plug-In apps, you will have to be sure you've updated to the latest version of Messenger. After that, you will see a Hamburger Menu Button beside the Blue Triangle Send Button in any Messenger Conversation:

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Once you press it, you can scroll through the list of available Apps, and Install the ones you like, which will then appear at the very top of the list;

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 Once you do this, you can start using the Apps you've installed!

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Using a GIF Plug-In (of course, they don't move in our Screenshot):

 2015-03-26 12.30.04.png

Will Facebook's plan to turn Messenger in a Platform be successful? Will people notice the new button in Messenger and press it? What percentage of people will install a Messenger Plug-In App? Only time will tell.

Will you use any of these new features? Let us know in the Comments below!

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